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	<title>Product Management Challenges</title>
	<link>http://www.productmanagementchallenges.com</link>
	<description>Real-World Tips and Advice for Software Product Managers</description>
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		<title>A New Website for Software Product Management Advice</title>
		<description>Product Management Challenges has now officially launched as a website. They say that when President Thomas Jefferson moved into the new presidential mansion (now called the White House) upon becoming president, you could still smell wet paint and plaster.

I invite you to enjoy the new paint smell, be here as some of the finishing touches ...</description>
		<link>http://www.productmanagementchallenges.com/announcements-news/a-new-website-for-product-management/</link>
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		<title>Now Over 118 Articles on Product Management</title>
		<description>Product Management Challenges now has over 118 articles on software product management, software requirements, technology marketing, software development, competitive analysis, product pricing, and more. Your subscription gives you easy access to this content whenever you need guidance on a specific topic. </description>
		<link>http://www.productmanagementchallenges.com/announcements-news/now-over-118-articles-on-product-management/</link>
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		<title>The Beta Launch Has Started!</title>
		<description>The beta launch of the ProductManagementChallenges.com website has begun today! Welcome to all of you who have been invited to participate in the beta launch, and an especially enthusiastic welcome to those of you who may have found this site on your own. Subscribe during the beta launch, planned to ...</description>
		<link>http://www.productmanagementchallenges.com/announcements-news/the-beta-launch-has-started/</link>
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		<title>Special Subscription Offer for December, 2008</title>
		<description>If you subscribe during the beta launch in December, 2008, you can receive a subscription lasting over a year for the cost of a six month subscription! When subscribing, select the 6 month option for $50.00 US dollars (the regular annual price is $75.00). Your subscription will be extended until January 5, ...</description>
		<link>http://www.productmanagementchallenges.com/announcements-news/special-subscription-offer-for-december-2008/</link>
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		<title>07004 Get With the Program: A Programmatic Approach</title>
		<description>My experience with Product Management has been one of trying to take the best ideas, and best practices, and applying them to each aspect of my job. It has involved lots of hard work. Yet with those top ideas and hard work, it seems as if it remains just as ...</description>
		<link>http://www.productmanagementchallenges.com/software-product-management/07004/</link>
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		<title>07003 For Your Reference: Cultivating Customer References</title>
		<description>Using references to talk to your prospects and endorse your software product can be the most effective way to close a sale and cut the length of the sales cycle. They reassure your prospect that his or her impending decision isn’t too risky. For large purchases of business software, references ...</description>
		<link>http://www.productmanagementchallenges.com/technology-marketing-software-marketing-product-marketing/07003/</link>
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		<title>07002 The Four Phases of Implementation</title>
		<description>In today’s issue I’m going to write about something that is near and dear to my heart, something that I have found tremendously helpful working with customers to implement new software and working on my own and with teammates to make important things happen. It’s a way to understand the ...</description>
		<link>http://www.productmanagementchallenges.com/helpful-topics-general-skills/07002/</link>
			</item>
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		<title>07001 Ten Myths About Software Requirements</title>
		<description>Again and again, I see organizations struggle with requirements, that component of making software where the needs and desires for new and changed capabilities are defined and handed to Development to build into the product. The challenges stem from one or more important misconceptions about requirements. These misconceptions in turn ...</description>
		<link>http://www.productmanagementchallenges.com/software-requirements-product-requirements/07001/</link>
			</item>
	<item>
		<title>06019 Pretty Please: A Product Manager&#8217;s Wish List</title>
		<description>With the holiday season upon us, I can’t help but think about what every Product Manager needs and wishes for in order to watch their product succeed and to flourish in their career.

Watching your product succeed provides plenty of gratification, and the success of the product rubs off on the ...</description>
		<link>http://www.productmanagementchallenges.com/software-product-management/06019/</link>
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		<title>06018 Lead By Example: Building Thought Leadership Into Your Product</title>
		<description>Companies strive hard to create new software products that address an unfilled need in the market. When a product hits the mark, it enjoys success, and if it goes beyond innovative to transformational, it becomes an unqualified success. Just about every company and Product Manager hopes for such a product, ...</description>
		<link>http://www.productmanagementchallenges.com/software-product-management/06018/</link>
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