In the previous issue, I wrote about how to form a good partnership with another company and discussed some of the ways that a Product Manager can be a key element in the success of the partnership. A partnership can produce results that are greater than the sum total of each company’s product.

In today’s economy, with its dramatic technology shifts, there are a lot of startup companies out there. They’re small and nimble, not to mention hungry for money and business. These sometimes tiny companies are out looking for partners with an established customer base and a solid income, companies that they can join with to break into the market and establish themselves.

When a small company partners with a large one, there are many things it needs to understand and do in order for the partnership to succeed. Product Managers play a pivotal role in the success of such a joint effort.

Read on below to learn the basics on what a small company needs to know in order to make its alliance or partnership with a big company work out for the best.