Whether you as a Product Manager report into Marketing, Development, or another group, you play a critical role in helping Marketing position and explain the product so that the message resonates with your product's prospects. The Marketing folks are the experts at taking an image of your software product and polishing it until it really shines. ...
19Feb 2003
03007 In the Spotlight: Demos That Sell
Lots of people give software demos to prospective customers, business partners, investment partners, and the media. Usually very uninspiring demos. In meeting rooms and on show floors everywhere, your competitors' prospects are sitting through boring presentations as they try to figure out how on earth the discussion even relates to them. None of these prospects is ...
11Feb 2003
03006 Who Should Do QA Testing?
Does anybody have a really great QA testing program for their software? I'd love to learn about it, because I think I have yet to see a top-notch one in 14 years in the industry. In this period of severe contraction in the software industry, which started in early 2000 when all the Y2K QA testers ...
04Feb 2003
03005 Tips for Delivering Consistent Services
The services you deliver with your software -- implementation consulting, installation, and training -- aren't accessories to your product, they are an integral part of the product and its success. Software plus services plus customer effort equals success. Because of this, it's critical to take steps to make each service you deliver predictable, complete, and consistent ...