05020 Big Talk and Small Steps: Implementing Strategy

In many companies, the management team, Marketing, and Business Development are full of ideas about where to take your product. They come up with all sorts of potential applications for it, applications that would be competitive and profitable. These ideas sound great, but they have to be implemented before they'll make any type of substantive difference ...

05009 The Real Ideal: Strategy to Tactics and Back

Product Managers, because of the nature of their responsibilities, carry out the unique function of making strategies real and turning realities into strategy. Since they are often called upon not only to view the product from the perspective of management and competitive strategy but also to apply the software tactically, and with great mastery, Product ...

04019 Why Can’t We All Just Get Along?

Product Managers usually find that their success depends in large part in how well they work with teams of others to accomplish goals related to requirements, marketing collateral, sales support, analyst relations, and much more. It's a situation that involves influence rather than direct control, and direct responsibility but with indirect authority over others. It involves ...