Product Managers, because of the nature of their responsibilities, carry out the unique function of making strategies real and turning realities into strategy. Since they are often called upon not only to view the product from the perspective of management and competitive strategy but also to apply the software tactically, and with great mastery, Product Managers find themselves straddling the often gaping chasm between the great ideas and goals of the company, and the everyday tasks that the troops are working on in front of customers.

By gaining experience with both sides of the company coin, Product Managers have the ability to become an important catalyst that takes the strategies chosen by the management team and helps turn them into tactics through the use of the product. And their tactical abilities serve as a foundation upon which they can build more sturdy and enduring strategies because the ideals they advocate have been tested in real life situations.

Read on below for a discussion of the invaluable contribution Product Managers can make to helping the company apply its strategies tactically, and draw from tactics to make solid strategies.