06018 Lead By Example: Building Thought Leadership Into Your Product

Companies strive hard to create new software products that address an unfilled need in the market. When a product hits the mark, it enjoys success, and if it goes beyond innovative to transformational, it becomes an unqualified success. Just about every company and Product Manager hopes for such a product, one that brings in customer ...

06008 The Value of AIPMM’s PMEC Conference

I have just returned from the Product Management conference provided by the Association for International Product Marketing and Management. The 2006 west coast conference, called the PMEC, or Product Management Educational Conference, was held in Indian Wells, California (near Palm Springs) for two days on April 20 and 21, with an optional day of pre-conference ...

04017 Product Management As a Counterbalance

The ideal company grows in such a way that it contains a balance of all the various strengths it needs: marketing, sales, technical knowledge, customer service, and management. Each function, such as Marketing, has its inherent strengths and weaknesses. One function's weaknesses are balanced out by strengths from other functions. Well, that's the ideal, anyway. But ...