Category: 1. Product Management
07004 Get With the Program: A Programmatic Approach
August 16, 2007
My experience with Product Management has been one of trying to take the best ideas, and best practices, and applying them to each aspect of my job. It has involved lots of hard work. Yet with those top ideas and hard work, it seems as if it remains just as difficult to achieve results each [...]
06019 Pretty Please: A Product Manager’s Wish List
December 15, 2006
With the holiday season upon us, I can’t help but think about what every Product Manager needs and wishes for in order to watch their product succeed and to flourish in their career.
Watching your product succeed provides plenty of gratification, and the success of the product rubs off on the Product Manager. Such wishes as [...]
06018 Lead By Example: Building Thought Leadership Into Your Product
December 1, 2006
Companies strive hard to create new software products that address an unfilled need in the market. When a product hits the mark, it enjoys success, and if it goes beyond innovative to transformational, it becomes an unqualified success. Just about every company and Product Manager hopes for such a product, one that brings in customer [...]
06010 Make Your Product Succeed: What Will It Take?
June 16, 2006
As a Product Manager, your scope of responsibilities calls upon you to get involved across the board in all aspects of the product. There’s plenty of work to be done for product requirements, Marketing, Sales, Development, and Professional Services.
In order to be effective as a Product Manager, you need to identify those areas in your [...]
06008 The Value of AIPMM’s PMEC Conference
May 2, 2006
I have just returned from the Product Management conference provided by the Association for International Product Marketing and Management. The 2006 west coast conference, called the PMEC, or Product Management Educational Conference, was held in Indian Wells, California (near Palm Springs) for two days on April 20 and 21, with an optional day of pre-conference [...]
05015 Degrees of Ability: Hiring Into Product Management
August 5, 2005
Product Management is not a job that people can go out and get a degree in. You can get a degree in Computer Science that covers the knowledge you need in order to start out as a programmer. You can get a degree in Marketing that gives you the basic foundation to get started in [...]
05004 Fits and Starts: Creating Product Management At a Startup
February 27, 2005
A startup faces many daunting challenges as it moves along the path from an idea on paper to a full-fledged company that can stand on its own. It has to be built out piece by piece, function by function, and there is probably no function where I’ve seen companies, both brand new and established, struggle [...]
04024 Is Your Product a Missionary or Savior?
September 9, 2004
The software industry, and the high technology industry in general, is so young that sometimes everything about it seems to be brand new. It’s a whole new world filled with new products that deal with unfamiliar concepts. For example, Customer Relationship Management (CRM) is already “old hat” when it’s a term that was unknown ten [...]
04017 Product Management As a Counterbalance
June 22, 2004
The ideal company grows in such a way that it contains a balance of all the various strengths it needs: marketing, sales, technical knowledge, customer service, and management. Each function, such as Marketing, has its inherent strengths and weaknesses. One function’s weaknesses are balanced out by strengths from other functions.
Well, that’s the ideal, anyway. But [...]
04015 Launching a Product: It’s Not Development
June 2, 2004
Something I have seen software companies struggle with again and again is understanding the difference between product development and product launches. In order for a software product to not just work, but succeed, you need not just a product release, but a product launch.
The product launch, like Requirements, is one of the very few of [...]
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