04030 A Good Marriage: Working With Partners

Compared to manufactured goods or hardware, software products are easy to integrate so that they work together seamlessly. Therefore, collaborating with other software companies to complement and extend the scope of your own product has the potential to transform it and greatly increase your customer base, revenues, and profits. Joining up with partners can result in ...

04023 Marketing and Sales Materials: Business First

Technology companies, since they are largely peopled by technically oriented individuals, often fall into the trap of creating marketing and sales materials that are overly focused on the technical side of the product. Product Managers usually play an indispensable role in pulling the development of marketing collateral and sales tools over towards the business perspective. There ...