Category: 7. Pricing and Profitability
03033 Setting Prices: Dark Art or Evil Science?
September 23, 2003
Setting prices for a software product is definitely one of the more daunting tasks for a Product Manager. While it’s a little easier to set the price for shrink-wrapped, mass-marketed software for consumers, finding your way to a satisfactory and satisfying price for enterprise software is like finding your way through a labyrinth.
It’s hard to [...]
03017 Product Pricing and the Socratic Method
May 6, 2003
Socrates, the founding father of Greek and Western philosophy and self-styled gadfly who got under the skin of ancient Athenian society, pioneered a way of teaching that he called the Socratic Method. It consisted of asking a series of questions that challenged his students to drill down into the deepest logic of their arguments, and [...]
03009 Cutting the Cost of Services and Support
March 4, 2003
Most experienced accountants will tell you that if you want to improve your company’s financial situation, you get the fastest success by cutting costs as opposed to trying to increase revenues. It’s a sure thing to take money you have today but would spend and keep it in your pocket, rather than aim for a [...]
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