Socrates, the founding father of Greek and Western philosophy and self-styled gadfly who got under the skin of ancient Athenian society, pioneered a way of teaching that he called the Socratic Method. It consisted of asking a series of questions that challenged his students to drill down into the deepest logic of their arguments, and exposed contradictions and irrationality in their assertions.

Questions from Socrates turned your perspective on its head, and drove you to look at the issue at hand in all its complexity and from contradictory perspectives.

Today’s issue is not a simple one. It’s product pricing, or how to structure and set the price of the software product. Like philosophy, there are many schools of thought, some openly opposed to others, and Product Managers find themselves faced with a dazzling array of choices.

In keeping with the Socratic Method, here’s a laundry list of questions designed to upend your thoughts about and approach to pricing. This is by no means an exhaustive list, although you may find that thinking through the answers to some questions can be exhausting.

Take some time to run your product pricing through the question mill below. The answers point to some basic truths about pricing strategies you can use to make your customers sit up and take notice, and leave your competitors scurrying to catch on and catch up.