One of the biggest headaches for software companies of all sizes is the creation of RFPs. RFPs are labor intensive, exhaustive and exhausting efforts to tout the product. The effort to produce RFPs can be a drain on precious resources in Sales, Marketing, and Engineering. And Product Managers get involved more often than they wish ...
03033 Setting Prices: Dark Art or Evil Science?
Setting prices for a software product is definitely one of the more daunting tasks for a Product Manager. While it's a little easier to set the price for shrink-wrapped, mass-marketed software for consumers, finding your way to a satisfactory and satisfying price for enterprise software is like finding your way through a labyrinth. It's hard to ...
03032 A Sales-Driven Product: Perversion and Conversion
Remember the good ole' days, the days of the dot.coms? People didn't just build software. They set out to build the best transformational software ever. Development groups held meetings that never had action items and talked excitedly about how they were going to apply cutting edge technologies. They didn't plan to upgrade the existing software (when ...
03031 The Interrupted Life: Time Management Tips
If I could point to a common trait of Product Manager positions, whether the focus is technical or marketing, it's that Product Managers spend much of their time in what I call interruption mode. Interruption mode is when it seems like everyone, from the CEO to the UPS delivery man, pops into your office to ...
