03042 Sales Calls: Reading Your Prospects

Product Managers often bridge the gap between technical understanding of the product and the ability to present its benefits to non-technical individuals. Therefore the sales force calls upon their assistance to present the product during visits to prospects. If you find yourself a member of a team that is calling on a prospect, you can provide ...

03040 More TLC for the RFP

A recent issue of the newsletter was called TLC for the RFP. It was all about creating materials along with a system and roles that would allow a company to generate high quality RFPs with less effort. A subscriber writes in with an interesting question about the best length for answers to RFP questions. Many questions ...