Product Managers often bridge the gap between technical understanding of the product and the ability to present its benefits to non-technical individuals. Therefore the sales force calls upon their assistance to present the product during visits to prospects. If you find yourself a member of a team that is calling on a prospect, you can provide ...
03041 Achieving Objectives: Go For the Goal
Product Manager. It's the job where you get involved with everything, managing by influence across departments rather than direct authority via direct reports. This is a job where you really, really need to figure out how to achieve goals. There are too many tasks coming at you from too many directions and priorities pulling you every ...
03040 More TLC for the RFP
A recent issue of the newsletter was called TLC for the RFP. It was all about creating materials along with a system and roles that would allow a company to generate high quality RFPs with less effort. A subscriber writes in with an interesting question about the best length for answers to RFP questions. Many questions ...
03039 ROI and ROR: Return on Requirements
This article is a reprint of an oldie but goodie about Requirements. It will help you measure the expected return from Requirements so that you can reconcile competing needs and prioritize new capabilities for your product.
