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04001 Influence: It’s Under Your Control
January 19, 2004
It seems that one of the quintessential traits of most Product Manager positions is that you are required to manage by influence. You’re trying to make things happen through people who don’t report to you and don’t have to do what you want.
Product Managers end up using a combination of charm, psychology and prodding to get developers, sales reps, and marketers to follow them based on respect, logic, affection, and pride in the product. Oh, yeah, and guilt, too.
Read on for an interesting discussion of how you can increase your ability to influence others for the good of the product, using invaluable insight on the topic from one of today’s most respected authors of self-help books.
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