Like so many of the tools used by Product Managers to make the software product successful – the Requirements documents come to mind – the Product Road Map takes many different forms at different companies, and needs to be customized to suit each company. While it may seem that no two of these are alike, in every case the Product Manager struggles to balance the ideal with the real in putting together a road map.
In addition, the Product Road Map deals with information at different levels of detail. And what looks realistic from 30,000 feet may seem a little idealistic once you get down to ground level.
How do you balance the real and the ideal in your product’s road map? Read on for a look at the types of content to include.
04004 Faster! Gaining Product Momentum
We all heard people, during the dot-com era, bypass tried and true business concepts to champion untried - and untrue - concepts such as "The Internet changes everything" and "The company with first mover advantage wins." While there is some truth to these concepts (and I think we will learn where to apply them correctly) ...
04003 Trade Shows: Maximizing ROI
In the previous topic I covered how to estimate the return on a trade show, in order to determine whether or not to use a show in your marketing plan. If your company decides to exhibit at a trade show, your top priority is making certain that you get the most return on your investment ...
04002 Trade Shows: Measuring ROI
It seems that the necessity to exhibit your product at trade shows is one of those trying truisms in the software industry. Like press releases and advertising, manning a company booth at trade shows is considered de rigueur for a marketing plan. Product Managers are often called upon to man the booth at shows as well ...
