04005 Product Road Map: the Real and the Ideal

Like so many of the tools used by Product Managers to make the software product successful – the Requirements documents come to mind – the Product Road Map takes many different forms at different companies, and needs to be customized to suit each company. While it may seem that no two of these are alike, in every case the Product Manager struggles to balance the ideal with the real in putting together a road map.
In addition, the Product Road Map deals with information at different levels of detail. And what looks realistic from 30,000 feet may seem a little idealistic once you get down to ground level.
How do you balance the real and the ideal in your product’s road map? Read on for a look at the types of content to include.

04002 Trade Shows: Measuring ROI

It seems that the necessity to exhibit your product at trade shows is one of those trying truisms in the software industry. Like press releases and advertising, manning a company booth at trade shows is considered de rigueur for a marketing plan. Product Managers are often called upon to man the booth at shows as well ...