One thing that gets clearer with every new discussion I have with a Product Manager is that there may be nothing more important than your soft skills. You may find they're the only tool you can rely on to create change, improve coordination between Marketing and Engineering, prepare the sales force to effectively sell the ...
03015 An Interview With Alyssa Dver
Alyssa Dver is the author of the book Software Product Management Essentials Today's issue is devoted to an interview with Alyssa S. Dver, author of the newly published "Software Product Management Essentials, A Practical Guide for Small and Mid-Sized Companies." "Often, we Product Managers get so caught up in what we have to do, that we don't ...
03014 Committing to Fixed Release Dates
At some of the software companies where I used to work, I remember the silence that would fall -- not to mention the faces -- every time some disgruntled bearer of bad tidings let it be known that yet another software release date had slipped. Sometimes there was a reason, like our biggest new customer ...
03013 Become an Industry Subject Matter Expert
One of the conundrums for Product Managers is that in many ways, their area of expertise is product management of a software application, yet companies increasingly require them to have experience in the industry that uses the software. There are good arguments for doing it this way, and equally strong ones for having Product Managers whose ...
