Alyssa Dver is the author of the book Software Product Management Essentials

Today’s issue is devoted to an interview with Alyssa S. Dver, author of the newly published “Software Product Management Essentials, A Practical Guide for Small and Mid-Sized Companies.”

“Often, we Product Managers get so caught up in what we have to do, that we don’t have the luxury to do what we’d like to do to make the product successful.”

In this interview, Alyssa explains why she wrote the book and talks about her software product management experiences, giving some useful advice to those Product Managers who find themselves facing similar challenges.

Ms. Dver has many years of experience in software product management and is currently VP and Chief Marketing Officer at SEDONA Corporation. In addition, she teaches the material found in the book at business schools and professional associations. You may have read some of Alyssa’s recent articles in Business Week on topics such as Real-Time Enterprise (RTE) and Customer Relationship Management (CRM).

The book is a hands-on guide complete with time-saving checklists and templates for every stage of the product life cycle. It is published by Anclote Press, which is run by Peter Fingar, author along with Howard Smith of the pioneering work “Business Process Management, The Third Wave.”

The book has endorsements by presidents of the PDMA chapters (www.pdma.org) in New York and Washington DC, and of the Boston Product Management Association (www.bostonproducts.org), not to mention the co-founder of the AIPMM (http://www.aipmm.com/), Steven Haines of Sequent Learning Networks and Steve Johnson of Pragmatic Marketing.

While the book will soon be available online at Amazon and Barnes & Noble, I encourage you to order it directly from the publisher at www.anclote.com, to support a business that is bringing pioneering and truly useful works to the software industry.