Real-World Tips and Advice for Software Product Managers
The ideal company grows in such a way that it contains a balance of all the various strengths it needs: marketing, sales, technical knowledge, customer service, and management. Each function, such as Marketing, has its inherent strengths and weaknesses. One function's weaknesses are balanced out by strengths from other functions. Well, that's the ideal, anyway. But ...
Of the many activities at a software company, customer support or customer care is one of the toughest to provide. Sometimes I think that to avoid burnout, you need to approach the whole business the way an athlete deals with a sport. Realize that it's a team effort, and that you will win some and ...
Something I have seen software companies struggle with again and again is understanding the difference between product development and product launches. In order for a software product to not just work, but succeed, you need not just a product release, but a product launch. The product launch, like Requirements, is one of the very few of ...