Something I have seen software companies struggle with again and again is understanding the difference between product development and product launches. In order for a software product to not just work, but succeed, you need not just a product release, but a product launch.
The product launch, like Requirements, is one of the very few of the multitude of activities at a software company that a Product Manager owns outright.
Read on below for some thoughts about the effort to launch a software release.
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