I have given countless software demos in my career. But the funny thing is that when I myself sit down to listen to a product presentation, my heart sinks and all I can think is: "Oh, no, not another boring demo!" The problem with software demos is that so many of them are so very ...
09Sep 2004
04024 Is Your Product a Missionary or Savior?
The software industry, and the high technology industry in general, is so young that sometimes everything about it seems to be brand new. It's a whole new world filled with new products that deal with unfamiliar concepts. For example, Customer Relationship Management (CRM) is already "old hat" when it's a term that was unknown ten ...