I have given countless software demos in my career. But the funny thing is that when I myself sit down to listen to a product presentation, my heart sinks and all I can think is: “Oh, no, not another boring demo!” The problem with software demos is that so many of them are so very tedious to sit through. You don’t really attend a demo so much as undergo one.

That last statement is unfair to the many individuals who deliver compelling demos every day. But we all know that many demos - often ones that we ourselves have delivered - could use a whole lot of improvement. I have written in the past (see the Previous Topics section below) about various mechanisms or processes to build a better demo. The tips in this article focus solely on how to make a better delivery of the capabilities you want to cover.