If you have ever watched people playing on the tennis courts, you see two, or four, players in a game, actively running around and hitting a ball back and forth. Many rackets, one ball in the game. Have you ever taken a look at the edge of the court? There are tennis balls, lots of them, ...

In many companies, the management team, Marketing, and Business Development are full of ideas about where to take your product. They come up with all sorts of potential applications for it, applications that would be competitive and profitable. These ideas sound great, but they have to be implemented before they'll make any type of substantive difference ...