When it comes to developing new features for a software product, every Product Manager is faced with the following dilemma: more new features are needed than there are resources to add them to the product. You can’t possibly get all the features in that you want to put in.

We are told to prioritize, which most people take to mean determining which features we think are most and least important. Then you’re supposed to only do those features that are most important.

But there’s a problem with choosing to develop only the highest priority features. New developments in the marketplace are rarely limited to only one, two, or three key features. There are usually several important features being developed in the market at any given time. Competitive advantage goes to the product which manages to move forward with all those features, not the ones which only succeed at a couple of them.

Which is why I try to push for moving forward on all major fronts at once. But this is something that is much easier said than done. How can you possibly do it with so few resources? Read on for some tips on how to keep making progress on several new features with each software release.