04019 Why Can’t We All Just Get Along?

Product Managers usually find that their success depends in large part in how well they work with teams of others to accomplish goals related to requirements, marketing collateral, sales support, analyst relations, and much more. It's a situation that involves influence rather than direct control, and direct responsibility but with indirect authority over others. It involves ...

04018 Building an ROI Calculator

One important contribution that Product Managers make is to play a key role in developing tools for the sales force that qualify prospects and reduce the sales cycle. This is a natural outcome of the Product Manager having deep familiarity not only with the product and benefits but also with the needs and goals of the product's users. When a business buys ...