One important contribution that Product Managers make is to play a key role in
developing tools for the sales force that qualify prospects and reduce the
sales cycle.

This
is a natural outcome of the Product Manager having deep familiarity not only
with the product and benefits but also with the needs and goals of the
product’s users.

When a business buys software, the critical question it must answer is: “Will
this make more money for us than we are going to spend on it?” If the answer is
yes, and especially if that money is made up within a year of purchase, then
you have a good chance of winning a customer.

An
ROI (Return on Investment) Calculator helps a sales rep work with a prospect to
answer this question. It helps the rep attract prospects and helps them quickly
figure out whether they stand a chance of making a sale.

People
have created all sorts of ROI Calculators for all kinds of different products.
The one you create for your product will be unique to reflect the very
individual ways your product can save money for customers. Read on below for
some tips on building an ROI Calculator that leads to better sales at a lower
cost.