Technology companies, since they are largely peopled by technically oriented individuals, often fall into the trap of creating marketing and sales materials that are overly focused on the technical side of the product. Product Managers usually play an indispensable role in pulling the development of marketing collateral and sales tools over towards the business perspective. There ...
19Aug 2004
04022 New Features Won’t Solve Business Problems
Companies that make software have one big strong point: they know how to make software. They know how to build all sorts of cool features that work in amazing ways. And when they do that, they create businesses that succeed. But the problem comes when this strength at making new features is not rounded out by ...
09Aug 2004
04021 Guerilla Training: Learning the Product
It's an unfortunate characteristic of our economy today that inadequate time is spent on training employees on a product. Usually, companies look to Product Managers to be the gurus on the product, understanding the ins and outs of all the features. So how do you get to the point where you know the product inside ...
03Aug 2004
04020 New Features: Moving Ahead On All Fronts
When it comes to developing new features for a software product, every Product Manager is faced with the following dilemma: more new features are needed than there are resources to add them to the product. You can't possibly get all the features in that you want to put in. We are told to prioritize, which most ...