For any of you who have been closely involved in a sale where your product was competing directly against another product, you know that selling against a competitor is tough. Product Managers, as part of supporting the sales force, need to provide guidance and support in selling against the competition. But there is no formal body ...
15Apr 2005
05007 Guest Article: How to Write a Case Study
I'd like to showcase an entertaining and useful article that recently appeared in the newsletter from the Boston Product Management Association (BPMA). It is written by Mike Urbonas, Contributing Editor for the BPMA newsletter and can also be found online at www.bostonproducts.org. I encourage you to take a look at the site and some of ...