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26Apr 2005

05008 At Each Other’s Throat: Handling the Competition

By pmc 26 Apr 2005 0 6. Software Sales 05008 Permalink

For any of you who have been closely involved in a sale where your product was competing directly against another product, you know that selling against a competitor is tough. Product Managers, as part of supporting the sales force, need to provide guidance and support in selling against the competition. But there is no formal body ...

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