Although most of us in the software industry use the term Product Manager like any other job title, positions that go by this name actually involve two separate flavors, or types, different enough that in any other area you would find two distinct job titles. Both flavors of Product Manager involve a considerable amount of overlap, yet each one fulfills aspects of product management that the other does not.
Because all functions provided by both these types are required for the success of your software product, it is critical that you understand which flavor your product managers are delivering at your company so that your organization can fill in the missing pieces.
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As the first article I ever wrote for Product Management Challenges, I remain quite fond of this one. It has been interesting to see how, over time, I have found myself thinking that things are a good deal more complicated than I have portrayed them in this article. And yet, again and again, I talk with other product managers and come back round to thinking how this article truly sums up the situation.
This article is one in the category of Product Management. Click Product Management under Categories to see articles on similar topics.