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13May 2003

03018 Product Positioning: Where Do You Stand?

By pmc 13 May 2003 0 4. Technology Marketing 03018 Permalink

"Product positioning" is the high fallutin' term for deciding how your product is unique and how it compares to the competition. Companies embark on a product positioning effort in order to be able make the product appeal to the specific type of customer the company has selected as the best prospect. This target customer may ...

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