04007 How Can Product Managers Help Development?

Product Managers are in the unique position of having dual citizenship, with passports for both Marketing land and Development land. In fact, you find you can’t predict whether a company will have its Product Manager positions reporting into Marketing or Development.
It’s a sign that companies have a difficult time figuring out where product management fits. The truth is that a fully mature product management function is independent of both, while being knee-deep in both Marketing and Development activities.
Regardless of where Product Managers are placed in the organization, they can provide vital assistance to Development in its goal of building a great software product. They provide an outside, business-focused perspective, but in a level of detail that reflects an interest in and understanding of the technology that is used to build the product.
Read below for some ideas on how a Product Manager can help Development do the best job it can.