04011 Competitive Analysis: Digging For Info

Product Managers are often called upon to analyze the competition, perhaps with an eye to positioning the product to sell better, or as a way of determining which features to add in order to better compete in the market. In the two previous topics, we covered competitive analysis as a general topic and specifically for sales.
This week’s topic continues the discussion with some miscellaneous tactics and techniques, detailed below, to point you in the right direction when you are called upon to analyze the competition.