Real-World Tips and Advice for Software Product Managers
In an earlier topic called "Product Positioning: Where Do You Stand?" I discuss product positioning to give your product a unique and highly competitive placement in the market. One of the outcomes of the process of determining the focus of your product - in terms of such elements as target market, users and features - ...
As the software industry has developed from its infancy, companies have learned to provide very specific services around the core software product. They have gradually come to understand that these services - such as project management, implementation consulting, training, and software customization - are essential to the product's success. Companies that have pushed the envelope ...
"Product positioning" is the high fallutin' term for deciding how your product is unique and how it compares to the competition. Companies embark on a product positioning effort in order to be able make the product appeal to the specific type of customer the company has selected as the best prospect. This target customer may ...
Socrates, the founding father of Greek and Western philosophy and self-styled gadfly who got under the skin of ancient Athenian society, pioneered a way of teaching that he called the Socratic Method. It consisted of asking a series of questions that challenged his students to drill down into the deepest logic of their arguments, and ...