03036 Two Good Product Management Websites

Articles from Product Management Challenges have been published on a couple of websites recently. These sites focus on product management and marketing, and have useful information and links for Product Managers. One has a salary survey for Product Manager positions, and the other looks like a good place for exchanging information with others in your field. Click ...

03023 Virtual Product Manager: When No Body Will Do

Combine today’s overworked and understaffed software industry with a familiar phenomenon I like to refer to as “So much software to manage, so little Product Manager to do it” and you’ve got a perfect case for using Virtual Product Managers.

Virtual Product Managers provide the output of regular Product Managers, except they don’t exist as a single person. In fact, as far as the rest of the company is concerned, they don’t exist anywhere but in your head. But as someone providing product management, you can define and deploy Product Managers who are virtual in order to help you with your workload of endless tasks that could get done if only you had all the time in the world at your disposal.

What exactly is a Virtual Product Manager? It’s part of managing by influence, and the acrobatic art of getting things done through others. You create a Virtual Product Manager when you work with one or more people to carry out a function that a Product Manager, if one happened to be available, would normally do.

As an actual Product Manager, you act as the lever that boosts and focuses the efforts of one or more coworkers to complete a project, and then exert the effort to champion and drive home the result in the organization.

Read on for an example of a Virtual Product Manager and how to create one

03021 Product Champion: What Does That Mean?

You often see job listings for Product Managers that describe the role as "product champion." It sure sounds interesting, but what exactly does it mean? Just what do you have to do to be the champion of a product? Product Managers are also often described as the "owner" of the product, or the "product CEO" (that's ...

03019 The Product: Not Just Software Anymore

As the software industry has developed from its infancy, companies have learned to provide very specific services around the core software product. They have gradually come to understand that these services - such as project management, implementation consulting, training, and software customization - are essential to the product's success. Companies that have pushed the envelope ...

03015 An Interview With Alyssa Dver

Alyssa Dver is the author of the book Software Product Management Essentials Today's issue is devoted to an interview with Alyssa S. Dver, author of the newly published "Software Product Management Essentials, A Practical Guide for Small and Mid-Sized Companies." "Often, we Product Managers get so caught up in what we have to do, that we don't ...