05010 Well Equipped: Giving Sales a Complete Toolkit

In small and large software companies alike, Product Management is usually the critical factor in creating an effective sales toolkit. That's because Product Management marries the strategic goals coming from the management team with the level of detail needed to support the sales team. Product Management takes its understanding of everything from the business model ...

05009 The Real Ideal: Strategy to Tactics and Back

Product Managers, because of the nature of their responsibilities, carry out the unique function of making strategies real and turning realities into strategy. Since they are often called upon not only to view the product from the perspective of management and competitive strategy but also to apply the software tactically, and with great mastery, Product ...

05006 Testing the Waters: The Product Quality Stream

It is with some apprehension that I launch myself upon a discussion of product quality and QA testing. While product quality is promoted by Marketing and management, people rarely want to see and touch the distasteful details of the QA testing that helps improve software quality. I suppose an outstanding quality effort flows like a stream, ...

05002 Getting Your Priorities Straight: A Twisted Path

A major challenge that faces every software product is determining the priority of the oh-so-many suggestions that come to Product Management as requirements for the next release. This is one of those areas that wind up containing a heavy dose of mystery masquerading as rocket science. Requirements get prioritized using a complex formula that is ...

04030 A Good Marriage: Working With Partners

Compared to manufactured goods or hardware, software products are easy to integrate so that they work together seamlessly. Therefore, collaborating with other software companies to complement and extend the scope of your own product has the potential to transform it and greatly increase your customer base, revenues, and profits. Joining up with partners can result in ...